There is an old adage that value is solely in the eyes of the customer. Regardless of how great you think your idea is, it is critical to engage customers and other stakeholders through the entire process, from validating your value proposition and doing your first pilots to landing customers and possibly investors. The feedback you get will lead to better design and outcomes. This session will cover how to connect with customers and other stakeholders to validate your value and business model, obtain letters of support, and create the conditions for your idea to move from design to providing value to the world. You will need to register in order to participate in this no-cost online Zoom event.