Introduction to Lean Start-Up
By employing lean start-up principles, researchers and entrepreneurs can gauge the potential commercialization interest in their idea and determine how it might need to be refined. This can be utilized to avoid the unnecessary use of resources in product creation and development. This session provides an overview of the lean start-up process and how to look at the different customer segments for your solutions.
Creating and Estimating Value
Having a clear value proposition for your solution is a fundamental requirement for entrepreneurs and researchers who want to attract and build trust with potential customers and investors. The most powerful solutions have both economic and social value. This session covers value proposition development and how to quantify and communicate economic and social value.